She wanted to be able to transcend in the world from her land, her resources, her heartfelt Ecuador. Lover of fine arts and crafts, she decided to go into business. She approached the villages of artisan communities in the Andean Mountain Range, talked with them, laughed a little, was moved by their greatness and learned from their ancestral techniques. Techniques acquired from generation to generation with great respect for native materials and noble products. So she decided that this was the way, to promote the sustainable development of indigenous manual labor and to focus on a fair trade philosophy. Together, they began to create traditional garments made on loom with alpaca wool and toquilla straw, with some modern and avant-garde details. Finally, she was moved to touch the softness of the poncho and the love it embodied, to know that she could expand her culture all the while wearing her typical hat, the Panama Hat.